According to a report published by Ye Eun on the Value Insight for the Development of China’s 2025 “Web IP” short play, Internet IP has become the “Clockstone” of short play content. In the past two years, the mandate for the reprogramming of the web-enabled short play has grown explosively, with over 1,600 new authorizations in 2024, representing a 81 per cent increase over the same period, and a total of over 3,700.
Data from DataEye-ADX show that at present over half of the short dramas in the market are based on an Internet-based version of IP; in the area of explosive short dramas, the percentage rises to 80 per cent. Apparently, the Internet IP has become the recognized “explosive code” for the short play industry.
I. Per capita surge127%Men!IPThe short play is the next Blue Sea track.
According to the Ye Eun report, in the last year, the number of women ‘ s shorts was as high as 70 per cent in the first web-based ISP short play and only 30 per cent in men. The female frequency IP shorts have entered the Red Sea competition and become a competition for industry.
Despite the large size of the women ‘ s FMIP market, most of the plays are co-mingled on traditional tracks, resulting in high content homogenization. In addition, as head companies establish industrialization advantages, women ‘ s frequency lanes may be at risk of loss; at the same time, women ‘ s frequency production costs continue to rise, further raising entry and competition thresholds.
The anti-Murnal IP shorts are becoming the Blue Sea track with significant potential. Over the past year, the number of social media discussions in the Men’s Frequency IP shorts has grown by 127 per cent over the same period and has become a new engine of growth in the shorts.
In terms of the combined heat of the male I.P. short show, Top of the list is ” One Scroll of Cloaks ” , followed by ” The Old Scrolls ” , ” My Shining Day is Lived by my great-granddaughters ” , ” A Time Stop ” , ” I’m trapped on the same day ” , ” I’m stuck on the top of the list of five works, which are known as ” Men’s F.I.P. ” .
So, what is the core source of the male frequency I.P. short play?
The Ye Eun report shows that tomatoes are the main supplier of women ‘ s frequency IP in the Internet-based version of the short play market, while flyo occupies an important place in the men ‘ s frequency IP adaptation market. At present, the short play area has basically developed a pattern of “Female and Female Tomato”, in which Feilu has become the central supply platform for the male short play IP, with its “Fully Set, Fast-Steance” content.
ii. The mountain stars hold hands to fly-lou’s novels:6010,000IPInto the bag.
In May 2025, the short-time front-stage seastars worked in exclusive cooperation with the web-based platform flylu novel, which successfully acquired the right to adapt the full volume of flylu works.
(i) Failou novels: male frequencyIPYes.“…SuperstoreIt’s not like it’s the same thing.
As an old web-based platform established in 2005, the IP stock of flylu novels is highly compatible with the demand for men ‘ s short play, with three core strengths:
First, size and modem advantages. The platform has over 3 million active users on a daily basis, about 100,000 writers on the site +, a stock of original creations of over 600,000, and is growing steadily each year; the “Floux” content, which is characterized by “big brain holes and a little bit of hysteria”, is well suited to the preference of male users, with male authors on the platform accounting for over 35 per cent.
Second, the impact of the industry is significant. Failu is known as the Hoang Poi Military School, 60% of the authors of the Tomato Black List (e.g. a fool, happy salt fish, I don’t eat halogen eggs, etc.) and 10 out of the 12 Kings of Heaven from Feilu, whose capacity for content creation is recognized by the entire industry.
Third, the IP has been market certified. As the only fee-paying web platform that can counterbalance the starting point, in 2025 its pay-paying user, ARPU, was in the top three of the industry. This fee data validates the market attractiveness of its content and also means that the FlyingLIP has a market basis for its transformation from “Male Fiction” to “Men Fiction”.
(ii) Mountain stars: men’s short drama“…Head PlayerIt’s not like it’s the same thing.Fifth in the first half of the year.
In the area of short play, the stars are strong. According to the Q3DataEye 100 platform list in 2025, the fifth largest category in the mountain star world, with a cumulative heat value of more than 226 million, is in the first tier, in which men ‘ s frequency is highly successful.
As a platform for starting with a male short play, in the early years, the Mountain Star star became famous for his leading role in the male short play field, thanks to his work such as ” Proud of God ” , ” Back to the Old Ages ” , ” The Urban Grand Father ” , ” I was the Supreme Man ” .
At present, mountain stars continue to expand the boundaries of male short play operations: on the one hand, small races such as deep-drying, sports competitions to supplement market supplies; and, on the other hand, they are actively opening up overseas markets to create work that suits the preferences of overseas users, such as ” Misperforming the Dynasty, Misdemeanour ” and ” Ultimate Speed ” .
In fact, cooperation between mountain stars and the IP of the flylu novel has worked well. To date, a number of high-quality flyer IPs have been adapted to cover the core subject matter of male frequency. From market feedback, these adaptations are visible both at the pay end and at the free end, which directly validates the feasibility of the “FluIP+Stairstar Visualization” model.
From an IP reserve point of view, the Fail novels have a large number of male-frequency IPs suitable for short play adaptations, covering the core areas of male demand such as human sensibility, historical emptiness, retroversions, urban brain holes, infinite flow of brain holes, system openings, and the related IPs have entered the development sequence.
This is an exclusive partnership that has created a differential advantage for mountain stars in the context of their male frequency IP competition, with exclusive access to Internet-based IP resources through the acquisition of exclusive rights for the full volume of flylu. In the future, with the continued ability to adapt to their own visualizations, the stars of the mountains are expected to hatch more men’s short-time dramas.
III. NEW RESOURCES PLAYING! NO!“IP”No short play.
Since 2025, competition in the short play industry has shifted from a “content match” to an “IP resource competition”, and the head platform has explored three typical layout models of exclusive, non-exclusive and original IP, each focusing on advantages and disadvantages. An exclusive model of cooperation relies on “resource exclusivity” and avoids duplication of development in order to create differential advantages through exclusive authorization of IP adaptation; a non-exclusive model is “wide-spread” and allows for access to IP and multi-problems across platforms to meet multiple needs, but is prone to “one-size-fits-all” and user aesthetic fatigue as the mandate is not exclusive. The original IP model is centred on “IP controlability”, and the platform can autonomously plan IP subject orientation, narrative logic and long-line development paths without relying on external authorization and being able to settle IP;
According to the IP layout of the Mountain Star, on the one hand, it works in exclusive partnership with the Failian novels to control the core resource bank of the Internet for men, to build barriers to differentiated competition through exclusive resources and to attract specific IP demand users; on the other hand, it works from its original IP, to launch the FEPO “Peachflowers” and successfully hatched such flashes as the “Shows” and promoted the development of the series and the ecological construction of the “Sphere+ Artist Broker+IP Derivative”. The company has now signed up short-time performers like Sun, Lu Minjie and Lee Monjoon, and 11 years after the passing of the early white moon light, new dramas such as Sing-sung-sung 2 and ” The Hand-in-Chief ” , and ” The Moon again” are on the line.
In terms of industry development, “IP dependency” is a necessary option for short-time dramas to enter into a refined phase, both as a “safety pad” for content and as a core of platform-differentiated competition, while the “external IP introduction + internal IP incubation” of mountain stars is a parallel strategy, or will be the main layout of the head platform.