In the recent days, Wanna, an innovative high heels test-on-the-line application by AR and 3D Virtual Solutions Inc. (Perfect Corp.) has been introduced to enable Internet buyers to visualize high heels through smartphones or web pages.
Wanna ‘ s research suggests that colour, heel height and style matching are the main considerations when consumers purchase high heels. Through AR technology, users can view in real time the effects of high heels on their feet, including in the form of pump shoes, sandals and ankle boots, and experience greater immersion and authenticity. This function allows users to assess shoe size, heel height and overall style, and addresses the pains of traditional electrostatic images that do not adequately present product details.
Wanna ‘ s virtual trial wear function optimizes 3D of high heels and boots through its unique WANNA Renderer and enhanced Gem functions, providing veritable material and photo-expression. The function is seamlessly integrated into web pages and mobile applications, supporting brand displays of various shoes, including sneakers, boots, Happy shoes, sandals and heels. Wanna states that, through the functional tests, users showed a strong interest in the test clothing of high heels, demonstrating the potential of AR technology in the retail sale of shoes.
With the growth of e-commerce, AR virtual test-through technology is becoming an important trend in the retail sector. Similar technologies have already been used by other companies, such as Deepar, for shoe trials, indicating a wide demand for increased realism in the industry. Compared to traditional static images, AR technologies can present the colour, material and details of shoes from different angles and help consumers make more informed purchase decisions.
Wanna ‘ s hypershoe AR virtual trial wear function addresses the limitations of traditional electric operators in the purchase of highshoes by providing immersion, interactive shopping experience. This function not only enhances consumer awareness of shoe details, but also enhances brand attractiveness and promotes the rate of conversion of purchases. With the spread of AR technology in retailing, Wanna ‘ s innovation may further change the pattern of shoe-like electric power suppliers, offering more possibilities for consumers and brands.