According to the Data Platform AppMagic, total global income from App Store and Google Play in 2025 amounted to $76.7 billion, a slight increase of 0.1 per cent over the same period in 2024 and a significant increase of 3.3 per cent below the same period between 2023 and 2024. It should be noted that data may be affected as head issuers increasingly shift to direct and alternative payment platforms. The King’s Glory.The King’s Glory once again tops the annual campaign with revenues of about $2.4 billion, a 2.9 per cent decrease from the same period in 2024. It has been ranked first in the world for four years in a row, with a cumulative seven-year annual champion (which was first in the PUBG Hand-Travel in 2020-2021).
FunFly’s 4X tactical tour, Last War: Survival, was the second largest, with approximately $2.2 billion, or 42.5 per cent, in 2025. Roblox, the user-generated content platform, ranks third at $2 billion (30.2 per cent increase over the same period). Century Games ranks fifth, alongside Dream Gomes, Royal Match, with revenues of approximately $1.9 billion each. Eight of the top ten games have a double-platform income of over $1 billion, including Spopely Monopoly Go!, the announcement of PUBG Handwalking and King Candy Legend. DeNA ‘ s Treasure Card Swimming and Moon Active Coin Master earned more than $900 million as of the statistical date.
It’s a national game.The process of globalization of national hand-held manufacturers has become an annual focus. The new 4X strategy launched by Century Games ranks 14th in Global Revenue, 21st in Delta Operations, and 11th in the twin platform of Gossip Harbour, a micro-engineered lemon synthesis game. These phenomena-grade implosions represent a redefinition of market patterns for mature products by domestic producers: 4X policy class:Three of the first four sections of the annual income are national-generated trips, followed by Last War:Survival, The Frost Apocalypse, Kingshot, Last Z:Survival. Synthetic game track:Gossip Harbour leads with absolute superiority, going beyond Moon Active, Travel Town ($291 million) and Metacore, Merge Mansion. Shooting game market:The call was dominated by the PUBG Hand-Travel, which made a third leap of $492.5 million in income, going beyond Crossing the Line of Fire: Legends, and Operation Call Hands.
The old I.P.I.’s two-way.Nine years after the launch of Supercell ‘ s wild battles, revenues in the year were estimated at $627.5 million, a 147 per cent increase over the same period, ranking thirteenth in the world. The analysts attributed their recovery to the re-engineering of the card evolution system, the lucky fall mechanism and the removal of the timebox, although there had been a fall in revenues in the recent past. While PUBG ‘ s annual revenue of $1.6 billion exceeded its full year performance in 2024, recent competitions in the Chinese market, such as Delta Action ‘ s ” Dauntless Compact Handshow ” , led to a decline in iOS revenue. According to the Director of Research at Niko Partners, this was usually associated with the update of the version, with a similar recovery in December 2024. Underground Towns and Warriors Swimming, with a national revenue of $489.8 million in 2025, ranked 22nd in the world, with a marked fallback from its first launch year.
With the continued optimization of the capital, team size and product design of home-made tour operators, industry experts pointed out that they could have an overall impact on the Western game industry in the coming years. In 2026, the market pattern may usher in deeper changes.